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Background Health & Beauty is one of the most profitable departments in the store. Insight

Changing shopper behaviour by marketing from the trolley to the main shop mission. Good example

Background More traditional grocery retailers are meeting the demand for natural products by creating Natural

How We Decide (Paperback) An enjoyable read that mixes academic learning with everyday examples of

Background Nestle wanted to increase the purchase of ice cream as a snack. Insight Light

For sub-brands a claim in a name is important. This will allow the shopper to

Background In 2012 household penetration of ready to drink smoothies had still not recovered to the pre-2008

Inside the Mind of the Shopper: The Science of Retailing An essential read for all

The focus of this blog is shopper-facing prices. More detail on how shoppers react to