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A products form (shape, colour and label) communicates information to shoppers more quickly than the

In many of the shopper studies I have been involved with the correlation between touch

The Paradox of Choice: Why More Is Less Written by an influential academic it contains

The Social Psychology of Consumer Behaviour (Applying Social Psychology) A dense read but worth persevering

Background: Only 10% of shoppers enter the spirits aisle, and 71% of them are men

Thinking, Fast and Slow A dense book from a world-respected academic. The section on how

Background: Shopper thinking identified that long drinks are not associated with summer occasions at home

Innovating with posters to create something that people can interact with; very good for experiential

Background None available Insight Moms look for simple ways to get better nutrition throughout the