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The form (shape, colour and label) of a product provides information to the shopper around suitability.
A products form (shape, colour and label) communicates information to shoppers more quickly than the

The majority of Shoppers who Touch products go on to buy
In many of the shopper studies I have been involved with the correlation between touch
The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less Written by an influential academic it contains
The Social Psychology of Consumer Behaviour
The Social Psychology of Consumer Behaviour (Applying Social Psychology) A dense read but worth persevering
The Spirits Shopper
Background: Only 10% of shoppers enter the spirits aisle, and 71% of them are men
Thinking, Fast and Slow
Thinking, Fast and Slow A dense book from a world-respected academic. The section on how
Together For A Better Summer
Background: Shopper thinking identified that long drinks are not associated with summer occasions at home
Urbanears Scratch Poster
Innovating with posters to create something that people can interact with; very good for experiential
Vitaminwater
Background None available Insight Moms look for simple ways to get better nutrition throughout the
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