Shopper Marketing Videos – TheShopperMarketer

Good example of helping the shopper visualise what the product inside looks like. http://www.youtube.com/watch?v=mUuVvY4c4-A

The shopper selects the clothes, and then a screen shows a model wearing them. Overcomes

Innovating with posters to create something that people can interact with; very good for experiential

Good Path to Purchase execution from Purex to boost basket penetration of fabric softener at

Kraft e-shopper execution that connects the smart phone with POSM to suggest recipes and product

Bit of fun with this video that can be good for illustrating the importance of

Some good rules here for creating shopper-led packaging that wins recognition in a split second

Changing shopper behaviour by marketing from the trolley to the main shop mission. Good example

Good case study from El Salvador where Coke innovated with packaging to remove a