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Bodywash

Background – Insight Hand & Body cleansing has one of the highest basket penetrations of

Cadbury

BACKGROUND Cadbury Dairy Milk is targeting female grocery shoppers in the UK with a push

Campbells soup

In 2010 Campbells soup used an understanding of how the visual elements on their pack

Campbells Soup

Background The shopper tells us that Soup is the 2nd most difficult category to shop

Chewing Gum

Background To understand how customers shop for chewing gum at checkout. To determine optimum merchandising and in-store communication strategies to increase

Clorox Disenfectant Wipes

Background Seven of ten consumers (70%) believe that disinfecting surfaces can keep their families healthier, but

Coke Zero

BACKGROUND Interpret the core creative idea “The improbable made possible” into a Shopper expression to