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BACKGROUND Interpret the core creative idea “The improbable made possible” into a Shopper expression to

Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping Contains

Background Crayola’s analysis of CAS and its retail presentation found that “stopability” and “shopability” were

Decoded: The Science Behind Why We Buy A Marketing Director turned consultant wrote this book

When designing POSM there are six key design elements to consider:1. Color2. Shape3. Key visual4.

The shopper selects the clothes, and then a screen shows a model wearing them. Overcomes

Eye Tracking for Visual Marketing (Foundations and Trends(r) in Marketing) Great introduction to eye tracking

Background If a shopper wants to purchase premium air-care products like decorative candles or diffusers,