Mini Case Studies – TheShopperMarketer

In 2010 Campbells soup used an understanding of how the visual elements on their pack

A products form (shape, colour and label) communicates information to shoppers more quickly than the

……. not what is biggest or on top. A great example of using contrast to highlight

Some examples of colour and shapes that you might be familiar with are: • The

Background – Insight Hand & Body cleansing has one of the highest basket penetrations of

Background – Insight The Feminine Hygiene category carries with it the stigma of embarrassment, and

Background – Insight People often visit Pharmacies when they suffer an ailment, as a result,

Background Health & Beauty is one of the most profitable departments in the store. Insight

Background Carrefour wanted to rejuvenate their hypermarkets with the Carrefour Planet concept. Insight Beauty Shopping is

Background Carrefour wanted to rejuvenate their hypermarkets with the Carrefour Planet concept. Insight The Arrival