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Good example of helping the shopper visualise what the product inside looks like. http://www.youtube.com/watch?v=mUuVvY4c4-A

Background The lottery company wanted recommendations for the location, format and content of POSM Insight Lottery

BACKGROUND McCain Foods has used smell to market its new Ready Baked Jackets line of

Background 90% of a H&S shoppers buy their protein first. To expand H&S usage, more cooking

Background Understand what shoppers look at whilst ordering a meal in a McDonalds restaurant. Insight The majority

Mindless Eating: Why We Eat More Than We Think A fascinating read that is packed

Background Leverage the claimed superior taste profile of the product Vs its competitors, and the

Nudge: Improving Decisions About Health, Wealth, and Happiness A fascinating book that explains how behavioral

When observing shoppers I always try and camouflage myself by being one of them! I