Blog
Keep Up With The Latest Posts From Around The Shopper Marketer
Shopper Conversion
The main topic of this blog is finding a conversion opportunity for your category. A
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Pearson Custom
Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Contains articles from
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect Am reading
Shoppers and Packaging
Packaging is the only guaranteed shopper marketing material in the store. It is the silent
Shoppers are drawn to packaging elements that cause the greatest contrast
……. not what is biggest or on top. A great example of using contrast to highlight
Shoppers look for a connection between the packaging and what’s inside
Humans have a Subconscious desire for continuity and by linking the product at hand with
Shoppers often neglect base prices when processing percentage change information
When the shopper sees a bonus pack on shelf that announces “30% More Free” and
Shoppers recall packaging more readily when words are on the right and pictures are on the left
Research shows that we absorb visual information more readily from the left side and verbal