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Background Bring clarity to a poorly understood category, retain leadership against competitors, increase sales in

Background Pickles were not growing. Insight About 80 percent of pickles consumed in American homes

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Is mainly about

Priceless: The Hidden Psychology Of Value by Poundstone, William (2011) Paperback One of the best

Good Path to Purchase execution from Purex to boost basket penetration of fabric softener at

Background 41% of all shoppers visit the breakfast aisle — the fifth highest percentage for

Background According to nutritionists, consumers are flooded with nutrition information and can get confused about

Background: Sainsbury’s existing ‘value’ point-of-sale did not stand out or achieve cut-through. As a result,