Blog

Keep Up With The Latest Posts From Around The Shopper Marketer

When designing POSM there are six key design elements to consider:1. Color2. Shape3. Key visual4.

The shopper selects the clothes, and then a screen shows a model wearing them. Overcomes

Eye Tracking for Visual Marketing (Foundations and Trends(r) in Marketing) Great introduction to eye tracking

Background If a shopper wants to purchase premium air-care products like decorative candles or diffusers,

Background The majority of consumers do not use a fabric care routine. Insight You invest

Background – Insight The Feminine Hygiene category carries with it the stigma of embarrassment, and

Background To capitalize on the equity of Gain laundry detergent’s distinctive scent, P&G wanted to

Background Manufacturer and retailer profits in the shaving category are typically derived more from the