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Campbells soup
In 2010 Campbells soup used an understanding of how the visual elements on their pack
Campbells Soup
Background The shopper tells us that Soup is the 2nd most difficult category to shop
Chewing Gum
Background To understand how customers shop for chewing gum at checkout. To determine optimum merchandising and in-store communication strategies to increase
Clorox Disenfectant Wipes
Background Seven of ten consumers (70%) believe that disinfecting surfaces can keep their families healthier, but
Coke Zero
BACKGROUND Interpret the core creative idea “The improbable made possible” into a Shopper expression to
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping Contains
Crayola
Background Crayola’s analysis of CAS and its retail presentation found that “stopability” and “shopability” were
Decoded: The Science Behind Why We Buy
Decoded: The Science Behind Why We Buy A Marketing Director turned consultant wrote this book
Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoding the New Consumer Mind: How and Why We Shop and Buy