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Shoppers recognise products using colour and shape
Some examples of colour and shapes that you might be familiar with are: • The
Shoppers scan 3 to 4 messages on the front of the pack if selecting it
Shoppers read 3 to 4 messages on the front that predominantly follow the pattern of
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying A simple and easy
The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them: The Decisions We Make Everyday –
The Art of Choosing: The Decisions We Make Everyday of Our Lives, What They Say
The Art of Shopping: How We Shop and Why We Buy
The Art of Shopping: How We Shop and Why We Buy Written by an industry
The Coca Cola Bag Bottle
Good case study from El Salvador where Coke innovated with packaging to remove a
The digital path to purchase for the e-shopper
The focus of this blog is not to convince you of the potential in e-
The form (shape, colour and label) of a product provides information to the shopper around suitability.
A products form (shape, colour and label) communicates information to shoppers more quickly than the