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Mindless Eating: Why We Eat More Than We Think A fascinating read that is packed

Background Leverage the claimed superior taste profile of the product Vs its competitors, and the

Nudge: Improving Decisions About Health, Wealth, and Happiness A fascinating book that explains how behavioral

When observing shoppers I always try and camouflage myself by being one of them! I

INFORMATION Shoppers are not loyal to biscuit brands and purchase 2-3 brands on each mission

Background – Insight People often visit Pharmacies when they suffer an ailment, as a result,

Background Bounty as a brand that had a real challenge sustaining its relevance in a

Bit of fun with this video that can be good for illustrating the importance of

Background Philadelphia was predominantly used as a spread. Penetration and frequency were not growing. However,