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The digital path to purchase for the e-shopper
The focus of this blog is not to convince you of the potential in e-
The form (shape, colour and label) of a product provides information to the shopper around suitability.
A products form (shape, colour and label) communicates information to shoppers more quickly than the
The Importance of KYC in Australian Online Casinos
When choosing an online casino in Australia, players often face a critical trade-off between security
The majority of Shoppers who Touch products go on to buy
In many of the shopper studies I have been involved with the correlation between touch
The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less Written by an influential academic it contains
The Social Psychology of Consumer Behaviour
The Social Psychology of Consumer Behaviour (Applying Social Psychology) A dense read but worth persevering
The Spirits Shopper
Background: Only 10% of shoppers enter the spirits aisle, and 71% of them are men
Thinking, Fast and Slow
Thinking, Fast and Slow A dense book from a world-respected academic. The section on how
Together For A Better Summer
Background: Shopper thinking identified that long drinks are not associated with summer occasions at home