Background

Dannon research shows that 93% of people like shopping for yogurt and 64% enjoy shopping the yogurt aisle – yet, to pick through that typical sixteen feet of shelf space takes them an average of a minute and sixteen seconds, far more than for comparable products such as refrigerated puddings.

Insight

When yoghurt is in the fridge, people will choose it over less nutritious snacks.

So lifting the average weight of purchase, can encourage people towards eating better at home.

Action

Launch of new multi-packs

Result

Not available

Reference

Buss, D. (2012, August). Focus on Shopper Insights to Spur Dannon’s Dairy Sales. CPGMatters.com.

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