Background:
As a challenger brand its hard to grow share.
Insight:
The concern around buying the right blades for their existing handle, or choosing a razor that is right for needs means that 40% of shoppers who stop at the shaving section don’t buy.
Creating more shopper friendly shelf layouts is the key to growing conversion.
Action:
Motion‐sensitive – lights come to life when shopper passes by the fixture
Result:
Not available
Ref
Heydon, T. (2012). Energizer. Category Management & Shopper Marketing. London: IGD.
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