LEGO DIGITAL BOX
Good example of helping the shopper visualise what the product inside looks like. http://www.youtube.com/watch?v=mUuVvY4c4-A
Videos
Digital Display of clothes
The shopper selects the clothes, and then a screen shows a model wearing them. Overcomes the barrier many shoppers with trying things on.
Urbanears Scratch Poster
Innovating with posters to create something that people can interact with; very good for experiential venues like bars.
Purex’s ‘Shock and Awe’ at Walmart
Good Path to Purchase execution from Purex to boost basket penetration of fabric softener at Walmart.
Kraft E-shopper Execution
Kraft e-shopper execution that connects the smart phone with POSM to suggest recipes and product usage.
Pepsi MAX Vs. Coca Zero – Display King (feat. Snoop Dogg)
Bit of fun with this video that can be good for illustrating the importance of displays along the shopper’s path to purchase. http://www.youtube.com/watch?v=v27eRk6N8mI
8 Packaging Design Tips
Some good rules here for creating shopper-led packaging that wins recognition in a split second at the shelf.
Hellmann\’s Recipe Cart
Changing shopper behaviour by marketing from the trolley to the main shop mission. Good example too; of focusing on recency to win the shopper.
The Coca Cola Bag Bottle
Good case study from El Salvador where Coke innovated with packaging to remove a barrier to purchase.