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Written by an influential academic. It has some interesting case studies from the fast moving consumer goods industry.
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8 Packaging Design Tips
Some good rules here for creating shopper-led packaging that wins recognition in a split second
The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them: The Decisions We Make Everyday –
A Theory of Shopping
A Theory of Shopping
Aisle Of Man
Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can