The Coca Cola Bag Bottle
Good case study from El Salvador where Coke innovated with packaging to remove a barrier to purchase.
Shopper Marketing
Kellogg\’s Crunchy Nut Corn Flakes
BACKGROUND Cereal brand Crunchy Nut has opted out of a TVC approach for its new campaign. Past TV ads have done the job of putting the brand front of mind at home but that message can become diluted by the clutter of advertising that exists between the home and the supermarket.” UNIVERSAL TRUTH The closer …
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