Am reading this at present. It has some useful shopper marketing tools to to existing activation plans.
8 Packaging Design Tips
Some good rules here for creating shopper-led packaging that wins recognition in a split second
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
A Theory of Shopping
A Theory of Shopping
Aisle Of Man
Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can