Good Path to Purchase execution from Purex to boost basket penetration of fabric softener at Walmart.
8 Packaging Design Tips
Some good rules here for creating shopper-led packaging that wins recognition in a split second
Purex’s ‘Shock and Awe’ at Walmart
A Theory of Shopping
A Theory of Shopping
Aisle Of Man
Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can