Background
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Insight
People often visit Pharmacies when they suffer an ailment, as a result, they are feeling unwell and looking to complete their trip as quickly as possible.
When they arrive at the Medicine shelves they are confronted with a wall of products that quite often claim to treat multiple symptoms and look very similar.
With staff not always available the shopper then has to read packs in what can often be low lighting, something they obviously do not enjoy while feeling unwell.
Helping them find the right product to match their ailment quickly is something they therefore greatly appreciate.
Action
Ailment-based signage to help navigation.
Result
Not available
