INFORMATION

Shoppers are not loyal to biscuit brands and purchase 2-3 brands on each mission to meet the diverse needs of their households. So they wanted to create an occasion for eating Oreos only.

INSIGHT

In India, people consume 6 to 7 biscuits per day; with different types allocated to specific times and moments during the day.  And some of these moments are not just about snacking. They are about a moment of happiness s.

ACTION

Communicate to shoppers about the need to create occasions for eating biscuits, so that they have a stronger attachment to the brand. Rather than just telling them to eat Oreos, we are saying that it is about the moment, and the Oreo moment is a happy moment.

RESULT

Not available

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