Good example of helping the shopper visualise what the product inside looks like.
http://www.youtube.com/watch?v=mUuVvY4c4-A
8 Packaging Design Tips
Some good rules here for creating shopper-led packaging that wins recognition in a split second
LEGO DIGITAL BOX
A Theory of Shopping
A Theory of Shopping
Aisle Of Man
Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can