Background

Not available.

Insight

People have limited time to make dinner but still want to feel like they are preparing something nice for their family.

Make it easier to assemble meals, by bringing everything together for the For Tonight mission can help them achieve this.

Action

“Your dinner will become more delicious”. Meal solution combining frozen, fresh / refrigerated and shelf stable components, with product information and dinner menus communicated via in-store TV.

Result

Not available

Reference

[polldaddy poll=8562292]