Background

The majority of consumers do not use a fabric care routine.

Insight

You invest so much in your clothes. Caring for them helps that investment last longer.

Helping the shopper start with a Fabric care regime can protect this investment.

Action

Generating awareness of what the fabric care regime is

Educating and convincing consumers about the benefits of using multiple fabric care products

for clothes that look newer 4 times longer

Result

Not Available

Reference

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