Decoded: The Science Behind Why We Buy
A Marketing Director turned consultant wrote this book and it is packed with insights that can be applied to your daily work tomorrow.
Decoded: The Science Behind Why We Buy
A Marketing Director turned consultant wrote this book and it is packed with insights that can be applied to your daily work tomorrow.

Some good rules here for creating shopper-led packaging that wins recognition in a split second

A Theory of Shopping

Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can
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