BACKGROUND

Interpret the core creative idea “The improbable made possible” into a Shopper expression to effectively target two different Shoppers in store – the Consumer, and the Mother.

UNIVERSAL TRUTH

Shopper attention is drawn to the contrast in surroundings.

ACTION

Engage the Shopper at appropriate locations in store

RESULT

16% sales increase

http://www.vividbrand.com/coke-zero/