Eye Tracking for Visual Marketing
Eye Tracking for Visual Marketing (Foundations and Trends(r) in Marketing) Great introduction to eye tracking
Category: Shopper Marketing Books
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect Am reading
The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them: The Decisions We Make Everyday –
The Art of Choosing: The Decisions We Make Everyday of Our Lives, What They Say
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
The Art of Shopping: How We Shop and Why We Buy
The Art of Shopping: How We Shop and Why We Buy Written by an industry
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying A simple and easy
The Social Psychology of Consumer Behaviour
The Social Psychology of Consumer Behaviour (Applying Social Psychology) A dense read but worth persevering
Mindless Eating
Mindless Eating: Why We Eat More Than We Think A fascinating read that is packed
Priceless: The Hidden Psychology of Value
Priceless: The Hidden Psychology Of Value by Poundstone, William (2011) Paperback One of the best
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Pearson Custom
Grocery Revolution: The New Focus on the Consumer
Grocery Revolution: The New Focus on the Consumer
Decoded: The Science Behind Why We Buy
Decoded: The Science Behind Why We Buy A Marketing Director turned consultant wrote this book
Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoding the New Consumer Mind: How and Why We Shop and Buy
The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less Written by an influential academic it contains
Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge: Improving Decisions About Health, Wealth, and Happiness A fascinating book that explains how behavioral
Thinking, Fast and Slow
Thinking, Fast and Slow A dense book from a world-respected academic. The section on how
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping Contains
What Women Want: The Global Market Turns Female Friendly
What Women Want: The Global Market Turns Female Friendly
How We Decide
How We Decide (Paperback) An enjoyable read that mixes academic learning with everyday examples of
Point of purchase behavior and price perceptions of supermarket shoppers
Point of purchase behavior and price perceptions of supermarket shoppers
Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Contains articles from
Inside the Mind of the Shopper: The Science of Retailing
Inside the Mind of the Shopper: The Science of Retailing An essential read for all
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Is mainly about
Why We Buy
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer,