How We Decide
How We Decide (Paperback) An enjoyable read that mixes academic learning with everyday examples of
Category: Shopper Marketing Books
Point of purchase behavior and price perceptions of supermarket shoppers
Point of purchase behavior and price perceptions of supermarket shoppers
Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Contains articles from
Inside the Mind of the Shopper: The Science of Retailing
Inside the Mind of the Shopper: The Science of Retailing An essential read for all
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Is mainly about
Why We Buy
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer,