Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Pearson Custom

Grocery Revolution: The New Focus on the Consumer

Decoded: The Science Behind Why We Buy A Marketing Director turned consultant wrote this book

Decoding the New Consumer Mind: How and Why We Shop and Buy

The Paradox of Choice: Why More Is Less Written by an influential academic it contains

Nudge: Improving Decisions About Health, Wealth, and Happiness A fascinating book that explains how behavioral

Thinking, Fast and Slow A dense book from a world-respected academic. The section on how

Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping Contains

Buyology: Truth and Lies About Why We Buy

What Women Want: The Global Market Turns Female Friendly