Eye Tracking for Visual Marketing
Eye Tracking for Visual Marketing (Foundations and Trends(r) in Marketing) Great introduction to eye tracking
Category: Shopper Marketing Books
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect Am reading
The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them: The Decisions We Make Everyday –
The Art of Choosing: The Decisions We Make Everyday of Our Lives, What They Say
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
The Art of Shopping: How We Shop and Why We Buy
The Art of Shopping: How We Shop and Why We Buy Written by an industry
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying A simple and easy
The Social Psychology of Consumer Behaviour
The Social Psychology of Consumer Behaviour (Applying Social Psychology) A dense read but worth persevering
Mindless Eating
Mindless Eating: Why We Eat More Than We Think A fascinating read that is packed
Priceless: The Hidden Psychology of Value
Priceless: The Hidden Psychology Of Value by Poundstone, William (2011) Paperback One of the best