Shoppers look for a connection between the packaging and what’s inside
Humans have a Subconscious desire for continuity and by linking the product at hand with
Category: Packaging
The majority of Shoppers who Touch products go on to buy
In many of the shopper studies I have been involved with the correlation between touch
Shoppers recall packaging more readily when words are on the right and pictures are on the left
Research shows that we absorb visual information more readily from the left side and verbal
Shoppers often neglect base prices when processing percentage change information
When the shopper sees a bonus pack on shelf that announces “30% More Free” and
If it is a sub-brand put the claim in the name
For sub-brands a claim in a name is important. This will allow the shopper to
Campbells soup
In 2010 Campbells soup used an understanding of how the visual elements on their pack
Shoppers scan 3 to 4 messages on the front of the pack if selecting it
Shoppers read 3 to 4 messages on the front that predominantly follow the pattern of
The form (shape, colour and label) of a product provides information to the shopper around suitability.
A products form (shape, colour and label) communicates information to shoppers more quickly than the
Shoppers are drawn to packaging elements that cause the greatest contrast
……. not what is biggest or on top. A great example of using contrast to highlight
Shoppers recognise products using colour and shape
Some examples of colour and shapes that you might be familiar with are: • The