Mini Case Studies – Page 5 – TheShopperMarketer

Background: Mums want: ‐ shopping to be easier & more pleasurable ‐ absolute transparency ‐

Background: Sainsbury’s existing ‘value’ point-of-sale did not stand out or achieve cut-through. As a result,

Good example of helping the shopper visualise what the product inside looks like. http://www.youtube.com/watch?v=mUuVvY4c4-A

The shopper selects the clothes, and then a screen shows a model wearing them. Overcomes

Innovating with posters to create something that people can interact with; very good for experiential

Good Path to Purchase execution from Purex to boost basket penetration of fabric softener at

Kraft e-shopper execution that connects the smart phone with POSM to suggest recipes and product

Changing shopper behaviour by marketing from the trolley to the main shop mission. Good example

Good case study from El Salvador where Coke innovated with packaging to remove a

BACKGROUND Interpret the core creative idea “The improbable made possible” into a Shopper expression to