Mini Case Studies – Page 4 – TheShopperMarketer

Background Nestle wanted to increase the purchase of ice cream as a snack. Insight Light

Background The lottery company wanted recommendations for the location, format and content of POSM Insight Lottery

Background Philadelphia was predominantly used as a spread. Penetration and frequency were not growing. However,

Background 90% of a H&S shoppers buy their protein first. To expand H&S usage, more cooking

Background: As a challenger brand its hard to grow share. Insight: The concern around buying

Background In 2012 household penetration of ready to drink smoothies had still not recovered to the pre-2008

Background Manufacturer and retailer profits in the shaving category are typically derived more from the

Background If a shopper wants to purchase premium air-care products like decorative candles or diffusers,

Background: Shopper thinking identified that long drinks are not associated with summer occasions at home

Background: Only 10% of shoppers enter the spirits aisle, and 71% of them are men