Pickles
Background Pickles were not growing. Insight About 80 percent of pickles consumed in American homes
Category: Mini Case Studies
Chewing Gum
Background To understand how customers shop for chewing gum at checkout. To determine optimum merchandising and in-store communication strategies to increase
McDonalds
Background Understand what shoppers look at whilst ordering a meal in a McDonalds restaurant. Insight The majority
Crayola
Background Crayola’s analysis of CAS and its retail presentation found that “stopability” and “shopability” were
Campbells Soup
Background The shopper tells us that Soup is the 2nd most difficult category to shop
Aisle Of Man
Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can
Fabric Care
Background The majority of consumers do not use a fabric care routine. Insight You invest
Knorr Meal Solutions
Background Not available. Insight People have limited time to make dinner but still want to
Paper Towels
Background Bounty as a brand that had a real challenge sustaining its relevance in a
Gain Laundry
Background To capitalize on the equity of Gain laundry detergent’s distinctive scent, P&G wanted to