Background

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Insight

Hand & Body cleansing has one of the highest basket penetrations of any Health & Beauty category given the frequency of use.

In the home there are multiple wet areas and users, each with their own scent, packaging and functional requirements.

Providing the shopper with both permission and the means to test product packaging and scent will make it easier for them to choose the right product for the right location and user.

Action

Scent testers at shelf

Result

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