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What are Category Visions?
A Category Vision is the single sentence that explains your vision for the evolution of
What Women Want: The Global Market Turns Female Friendly
What Women Want: The Global Market Turns Female Friendly
Which of these are shopper insights?
Works Cited 1. IGD. (2012). Discounter shoppers explored. IGD. 2. PRWeb. (2011, October 11). Merchant
Why We Buy
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer,
Wilkinson Sword
Background: As a challenger brand its hard to grow share. Insight: The concern around buying
Yoghurts
Background Dannon research shows that 93% of people like shopping for yogurt and 64% enjoy