Background

Carrefour wanted to rejuvenate their hypermarkets with the Carrefour Planet concept.

Insight

Beauty Shopping is About a Little Me Time

Taking a few moments out, from a standard household replenishment shopping trip, to spend some time browsing products that make her look and feel better, adds some excitement into what is an otherwise a mundane chore.

Stores that have a captivating Beauty area, that offers just that little better experience, have the ability to win the large basket purchase of women who are buying for their families.

Action

Creating of a Beauty area in Carrefour  that presents the products in an upmarket way.

Result

+19.9%

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