McCains Potatoes

BACKGROUND

McCain Foods has used smell to market its new Ready Baked Jackets line of potatoes

UNIVERSAL TRUTH

The scent attracts attention.

ACTION

Bus shelters around the UK were installed with 3D posters containing heating elements, which once activated by people, release the smell of slow-baked jacket potatoes.
The bus shelters also dispense money-off coupons according to the company

RESULT

Not Available

Some good rules here for creating shopper-led packaging that wins recognition in a split second

Background P&G says sections dedicated to men’s products offer convenience for shopping-averse males: They can