Background

None available

Insight

Moms look for simple ways to get better nutrition throughout the day.
Multi-benefit products that help them do this as part of their regular routines help a lot.

Action

A program called “Get Active Now for Vitaminwater,” featuring singer Carrie
Underwood

The national multi-media program was brought to the selling floor of a major retailer with the goal of improving the healthwellness
experience for shoppers

Result

Trips went up in double digits and sales
went up in high double digits,

Reference

Heller, A. (2012, Febraury). Coca-Cola Refreshments Customizes Programs To Match Shopper Preferences. CPGMatters.com.

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