Sainburys InStore Value Communication
Background: Sainsbury’s existing ‘value’ point-of-sale did not stand out or achieve cut-through. As a result, Sainsbury’s was simply not getting the credit for the ‘value’ it offered to its customers. Insight: Many people know their local store layout clearly and shop on autopilot. As a result, shoppers spend only 5% of their time looking at in-store …
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