When designing POSM there are six key design elements to consider:1. Color2. Shape3. Key visual4. Text5. Price6. Brand logo More information about how these elements influence the shopper and therefore how you should incorporate them into design can be found in my book; but here is a quick summary. 1. Color Color helps create contrast …
Background: Sainsbury’s existing ‘value’ point-of-sale did not stand out or achieve cut-through. As a result, Sainsbury’s was simply not getting the credit for the ‘value’ it offered to its customers. Insight: Many people know their local store layout clearly and shop on autopilot. As a result, shoppers spend only 5% of their time looking at in-store …
Sainburys InStore Value Communication Read More »
INFORMATION Shoppers are not loyal to biscuit brands and purchase 2-3 brands on each mission to meet the diverse needs of their households. So they wanted to create an occasion for eating Oreos only. INSIGHT In India, people consume 6 to 7 biscuits per day; with different types allocated to specific times and moments during …
